Formulating Forum: Long-lasting Color with Treatment Effificacy

The world of colour cosmetics has undergone a momentous transformation over the centuries, adapting to changing needs and trends. From the potentially toxic formulas of the past to modern innovations combining treatment and colour, the cosmetics industry has gone through many phases to meet the demands of the contemporary market.

In the modern era, make-up has become increasingly accessible and an integral part of everyday life, with a growing demand for products that are longer lasting and suitable for an active lifestyle. Today, consumers are looking for products that not only enhance appearance, but also offer skin care benefits and are sustainable.

The latest formulas incorporate active ingredients such as plant extracts and vitamins, promoting skin health and well-being while providing vibrant, long-lasting colour. Long-lasting mascara now not only provides volume and definition, but can also promote lash growth thanks to specific ingredients such as caffeine and herbal extracts. Moisturising lipsticks combine intense pigments with emollient agents for soft, smooth lips, while multifunctional foundations offer coverage and sun protection along with ingredients that promote skin health.

Miriam Deola - Cosmetic R&D Specialist e Nicola Lionetti - Cosmetic R&D Manager, elaborate on this in the article published in Cosmetics&Toiletries. From the importance of safety and regulation to the growing consumer demand for sustainable and multifunctional products, the article offers a comprehensive look at the dynamics at play in today's market by focusing on ingredients and formulations in make-up products. Read the full article!

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